Zipcar 101

INT. HALLWAY - DAY

A sign reading "Zipcar 101" is affixed to the outside of a door. A classroom full of murmurs is heard.

INT. CLASSROOM - DAY

A teacher, dressed in in a suit with combed hair and wire frame glasses stands in front of a class. He is a fine example of academia. He stands next to a TV stand with a TV on the top shelf, and a VCR on the bottom. The TV has a dated look. He inserts a VHS tape into the VCR. The lights dim, the murmuring ceases, and the tape begins to play.

CUT TO: Close up of video playing on the TV

DISSOLVE TO: Actual Video Footage

EXT. PARKING LOT - DAY

A man, dressed in dated clothing, circa 1985, enters frame and walks towards a parked Zipcar. His demeanor is stilted, rehearsed and lacks confidence.

NARRATOR

Hi, I'm Zach Pete. I'm here to tell you about Zipcar and just how easy it is.

He pauses and smiles at the camera.

Green screen says "joining zipcar"

NARRATOR

Joining is fast and fun. All you have to do is go to zipcar.com to get started.

INT. HOME OFFICE - DAY

(While the narrator is speaking)Woman, who is also in dated clothing, is typing at a computer.

Green screen says "getting your zipcard" with Zipcar logo in bottom right corner.

EXT. FRONT YARD - DAY

Narrator is outside with a red MINI Cooper Zipcar and props his leg up on one of the front wheels.

NARRATOR (CONT'D)

You can have your Zipcard (that's your universal car key) mailed straight to your home.

INT. HOME OFFICE - DAY

The woman opens an envelope and shows the Zipcard that was inside.

NARRATOR (CONT'D)

Or, you can visit your local Zipcar office to pick it up.

INT. ZIPCAR OFFICE - DAY

The woman is receives a Zipcard from a Zipcar reception, who is giving a thumbs up, and both give big smiles.

Green screen says "reserving your zipcar"

EXT. FIELD - DAY

The Narrator walks next to the Zipcar.

NARRATOR

Wow, wasn't that fun? Now all you have left to do is make a reservation. To do that…

EXT. EMPTY PARKING LOT - DAY

Narrator standing in front of Zipcar.

NARRATOR (CONT'D)

…just use that internet again.

INT. HOME OFFICE - DAY

The woman is at computer typing. She smiles and types on an Apple IIe. The screen is shown and although the computer is dated, the web browser shows the NEW Zipcar site.

NARRATOR (CONT'D)

Type in "Z-I-P-C-A-R dot com" into the internet address bar on the top. Or

EXT. FRONT YARD - DAY

Narrator is sitting inside the Zipcar, with his arm hanging out the window.

NARRATOR

Or you can make a text reservation on your mobile!

INT. HOME OFFICE

The woman pushes the buttons on a large brick style cell phone, while looking at the camera. The screen of the phone is shown, and although the phone is dated, the screen shows an up-to-date text screen.

INT. CLASSROOM - DAY

The students diligently take notes. Their clothing and looks represent the core demographics of what is considered a "Zipster."

Green screen saying "unlocking your zipcar"

EXT. PARKING GARAGE- DAY

The Narrator is leaning on a green wall, behind the Zipcar, that has a large Zipcar logo on it.

NARRATOR

You've picked your stylin' ride and ready to pick up your hot wheels. Now that all you're reserved, just go driving...

EXT. DIFFERENT PARKING GARAGE - DAY

The woman tries to open the car door and looks in the windows of the Zipcar, confused.

NARRATOR (CONT'D)

Oh wait, how do you get in?

The woman shrugs.

NARRATOR (CONT'D)

Easy! Just hold your Zipcard over the card reader, located on the windshield, until you hear the beep. Then the car will unlock.

The woman happily follows the instructions.

NARRATOR (CONT'D)

Get in. (Pause)

Green screen saying "locating the keys"

EXT. STREET - DAY

Narrator is leaning on the trunk of the Zipcar.

NARRATOR (CONT'D)

Now that you're in, how about we locate those keys?

INT. CAR - DAY

The woman exaggeratively nods her head in agreement.

NARRATOR (CONT'D)

If you're having trouble, I'll give you one guess.

The woman lifts a finger and opens her mouth wide to proclaim her guess. The tracking on the VCR skips and the picture gets jumbled. We don't hear her answer.

NARRATOR (CONT'D)

Yup. There they are, located on the steering column, or underneath the dash.

The woman lifts the keys, and starts the car.

NARRATOR (CONT'D)

Oh, great job.

Green screen saying "your co-pilot"

EXT. STREET - DAY

The narrator lounges, outstretched, on car hood.

NARRATOR

Well, happy driving. And remember, if you have any questions, consult the co-pilot. That's the booklet located in the glve compartment. And don't forget to return the Zipcar to its spot.

EXT. ZIPCAR PARKING SIGN - DAY

The woman points and the "Zipcars live here" sign.

INT. PARKING GARAGE - DAY

Narrator is standing by himself, with cars driving in front of him

NARRATOR (CONT'D)

And don't take the keys with you.

Narrator shrugs.

TV "snow" comes on.

THE END

Join today, drive today. Register online, we'll call you back to check your details and you can drive straight away. To apply you just need to be 19+ and have a valid driving licence. It only takes a minute to register online and we'll call you back to check your licence details. We can remote unlock a car for you straight away, and your Zipcard will arrive within a few days. Reserve one of our cars or vans for a couple of hours or the entire day. Do it online or on your mobile. We're easy. Find and reserve in seconds online. Choose the model that suits your trip - from nippy VW Polos to 7-seater Tourans and stylish BMWs - and reserve one nearby for as long as you need, from one hour up to seven days. Wander up to the car, swipe your Zipcard on the windscreen (or tap your mobile app), and it's yours to drive. Your Zipcard (or mobile) only opens the car you've reserved, when you've reserved it. At the start of your reservation just hold your card on the windscreen (or use your mobile app) and the doors will magically unlock. Drive away and return to the same spot when you're done. It's that simple. (And remember that fuel, insurance and the Congestion Charge are included too.) The low hourly rate includes fuel, insurance, Congestion Charge, tax, breakdown cover and 40 free miles a day. Drive your Zipcar wherever you want, just remember to put it back where you found it once you're done!